Facebook today is beginning to test integrating ads into its mobile messaging app's user interface.
The company says it will launch what it characterizes as a “very small test” in Australia and Thailand, which will allow businesses to place an ad on the Messenger home screen. These fairly prominent card-style ads include image thumbnails accompanied by text and a link. They appear below your recent conversations, says Facebook.
The link in question can direct users to take different actions, like clicking to learn more about the business or signing up for a service, among other things. This is similar to how Facebook Pages for businesses today can direct users to take a specific action, like shopping their site, or starting a chat, for example.
The ads currently take up a lot of screen space on the homescreen, where they sit below your Favorites and above the Active Now section, which shows you which friends are online. This seems to make Messenger less user-friendly, as you have to scroll past these large, hard-to-ignore ads, just to use other key Messenger features.
Facebook at least promises that ads will not appear in conversations, unless the user chooses to click on the ad or start a chat with the brand.
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